Portfolio
SOCIAL MEDIA MANAGEMENT • WEBSITE COPYWRITING • BRAND STRATEGY
Below are some projects I’ve had the pleasure of working on.
From solidified companies to personal brands and everything in between, I bring stories to life across industries.
FREQUENT PARTNERSHIPS
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Drop Cap Design
Livingston, MT • Worldwide
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Summit Creative
Bozeman, MT • Worldwide
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Hardy Brands
Bozeman, MT
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Metric PPC
Bozeman, MT
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43,000 Feet
Boston, MA
Goody Clancy | Website Copy, Team Profiles
I partnered with the team at 43,000 Feet to complete a massive website overhaul for Goody Clancy, a nationally recognized leader in sustainable architecture. I was responsible for capturing the firm’s accomplishments on innovative projects at Harvard Business School, Dartmouth College, Massachusetts Institute of Technology and more, as well as succinctly profiling the people who make up the Goody Clancy team.
My website copy tells the story of each project with digestible takeaways without glossing over the notable accomplishments of the firm.
Harvard Business School’s Ruth Mulan Chu Chao Center for Executive Excellence was one of Goody Clancy’s most prestigious projects. As a lead writer in the project’s case study, I was tasked with highlighting the intricate sustainable energy and design accomplishments of the project with on-brand, accessible language.
Dartmouth College’s Irving Institute for Energy and Society is the highest-performing building on campus and on track to be using 100% renewable energy by 2050. As a lead writer for this building’s case study on Goody Clancy’s site, I focused on the remarkable incorporation of historic Dartmouth architecture into a building ahead of its time.
Goody Clancy boasts a vast, diverse, and impressive team. In profiling team members, I created succinct snapshots of accomplished professionals while also presenting them as relatable people.
Dartmouth College’s Irving Institute for Energy and Society is the highest-performing building on campus and on track to be using 100% renewable energy by 2050. As a lead writer for this building’s case study on Goody Clancy’s site, I focused on the remarkable incorporation of historic Dartmouth architecture into a building ahead of its time.
Goody Clancy boasts a vast, diverse, and impressive team. In profiling team members, I created succinct snapshots of accomplished professionals while also presenting them as relatable people.
The Shipley Co. | Website Copy, Blog
The Shipley Co., a leader in vacant land sales and forestry management in the North Carolina and Southern Virginia area, needed fresh website copy to stand out from the crowd. I partnered with the design team at Drop Cap Design to merge brand voice with visuals. My website copy highlights their expertise while showcasing their approachability with nuanced topics like timberland and forestry management.
The Shipley Co. also wanted an on-brand lifestyle blog that could act as a community gathering place to dive deeper into the intricacies of rural living, land management and more. I spearheaded this campaign and created the name The Long Way Home.
The Long Way Home, a place for pro advice on land management, stories about rural life, and more is a meaningful addition to The Shipley Co.’s site, expanding its reach and depth beyond that of just a land management company.
Yellowtail Residences | Social Media Management
Yellowtail Residences, an elevated condominium developer in Big Sky, MT, needed a polished yet accessible presence on social media to advertise elevated condominiums to their target audience. I partnered with the marketing team at Hardy Brands to manage their socials with a strategy of short-form videos and community engagement.
Lexie Hand Photography | Pricing Guide Copy
Lexie Hand, a luxury wedding photographer, needed new copy for her pricing guide. I centered her artistry, devotion, and carefree spirit in my copywriting. I partnered with the talented graphic design team at Drop Cap Design to bring the pricing guide to life.
Wolf’s Mercantile | Social Media Management
Wolf’s Mercantile, a staple of downtown Livingston, was looking to drive sales by focusing on social media. With my reels-focused strategy, content creation & management, their social media presence has transformed into an on-brand, engaging tool for their business, driving new foot traffic into the store daily.
ALZA Coffee & Donuts | Brand Guide
ALZA, a start up coffee shop providing fresh donuts and granola was looking to solidify its messaging before launching a national campaign. We worked together to zero in on their values, target audience and more to ensure their launch was a success.
Dallas Care | Website Copy
Dallas Care, a growing comprehensive medical care provider, is redefining medical care with their groundbreaking approach. The team wanted to highlight its dedication to a holistic medical experience with a new website. I wrote the website copy, distilling the complexities of comprehensive medical care into accessible language while highlighting the ways in which they stand out from the crowd. The result is a stunning website, offering a clear solution to customers who are looking for a compassionate and dedicated approach to healthcare.
Meshali | Website Copy, Tagline Creation
Meshali Mitchell is a speaker, writer, photographer, and interior designer based in Texas. Meshali, her recently launched personal brand, encompasses all of her passions in one welcoming online space. As the lead copywriter for her website launch, my challenge was to capture her unique, faith-based brand voice, as I clearly laid out her many offerings, and the ways in which they’re all rooted in a commitment to faith. I created the brand’s tagline “Restoring Home and Faith, Hand in Hand”, reflecting the driving force behind all her ventures.
Music Ranch Montana | Brand Guide, Tagline Ideation, Web Copy, Social Media Management
Music Ranch Montana, a historic music venue nestled in the mountains of Paradise Valley, Montana, wanted to refresh its messaging and zero in on its voice, target audience and brand personality. I spearheaded their Brand Guide, tagline, website copy and social media presence. With fresh website copy and enhanced social media presence and more their brand personality is stronger than ever and attracting new fans every day.
Firefly Camper Vans | Brand Guide
Firefly Camper Vans had a vision of renting out high quality camper vans to families with the intent of spreading the joy of the outdoors with everyone. With this brand guide, Firefly Camper Vans is well on its way to bringing the joy of travel to families across the country.
Montana Tile & Stone | Tagline Ideation, Ad Campaign Copy
Montana Tile & Stone needed fresh tagline ideas for their fall marketing campaign. After conducting industry research and getting a feel for their brand goals, I created the copy and taglines for their fall ad campaign.
Stage Cannabis | Site Copy, Tagline Design
Stage had a niche set of branding goals and an ambitious vision to merge cannabis products and education with the local music scene of Portland, ME. Stage ultimately chose my tagline, “Hit Your High Notes” and entrusted me to write their site copy. Stage launched this past year and its site, along with its brick & mortar store, has been a success.
Floor Systems | Video Ad Script Writing
Floor Systems needed a short & sweet ad campaign to drive young DIY homeowners to their showroom. With my video ad scripts, they were able to successfully capture their DIY-friendly staff and showroom.
Nathan Ellis Construction | Website Copy Refresh
Nathan Ellis Construction needed a site refresh to better communicate their expertise and experience. Drawing on their existing site copy, I refreshed their website to better highlight their specialities and company history.