Goody Clancy | Website Copy, Team Profiles
I partnered with the team at 43,000 Feet to complete a massive website overhaul for Goody Clancy, a nationally recognized leader in sustainable architecture. Over the course of the project, I was responsible for conveying the firm’s accomplishments on innovative projects at Dartmouth College, Massachusetts Institute of Technology, Harvard Business School and more, as well as succinctly profiling the people who made up the Goody Clancy team.
My website copy communicates digestible takeaways for each project without glossing over the notable sustainability accomplishments of the firm.
Client
Goody Clancy
Location
Boston, MA
Project Timeline
December 2022-June 2023
Ruth Mulan Chu Chao Center for Executive Excellence at Harvard Business School
I led website copywriting for the Ruth Mulan Chu Chao Center for Executive Excellence at Harvard Business School, one of Goody Clancy’s featured case studies. Within my copywriting, I had to use accessible language to clearly convey the intricacies of such a massive project without glossing over its magnitude. This meant distilling the project down to bite-size, standout features.
Irving Institute for Energy and Society at Dartmouth College
Dartmouth College’s Irving Institute for Energy and Society is the highest-performing building on campus and on track to be using 100% renewable energy by 2050. As a lead writer for this building’s case study on Goody Clancy’s site, I focused on the remarkable incorporation of historic Dartmouth architecture into a building ahead of its time.
Goody Clancy Team Profiles
Goody Clancy boasts a vast, diverse, and impressive team. In profiling team members, I created succinct snapshots of accomplished professionals while also presenting them as relatable people.
